Marketing Analytics — which sources convert

Marketing Analytics breaks your leads down by source (whatever you've entered in each lead's source field — IndiaMART, Facebook, Website, Referral, and so on) over your chosen date range, showing for each one:

• Total leads captured
• How many converted, and how many were lost
• The resulting conversion rate

Use it to see which channels are actually worth the spend, rather than guessing from gut feel. Leads with no source set show up under Unknown — worth fixing at capture time (see Importing leads via CSV) so this report stays useful.