17 Jun 2026 · 428 views
How to reduce ad spend by 30% with better lead attribution
Stop guessing which campaigns work. Here's how to measure it.
How to reduce ad spend by 30% with better lead attribution
Most SMBs run Facebook, Google and IndiaMART ads without knowing which one actually converts.
The problem
Without lead-source tagging, you're optimising in the dark.The fix
- Tag every lead with its source at capture time (LeadArc does this automatically)
- Track conversion by source in the Marketing Analytics dashboard
- Kill the sources that don't convert