17 Jun 2026 · 438 views
How to reduce ad spend by 30% with better lead attribution
Stop guessing which campaigns work. Here's how to measure it.
Most SMBs run Facebook, Google and IndiaMART ads without knowing which one actually converts.
The problem
Without lead-source tagging, you're optimising in the dark.The fix
- Tag every lead with its source at capture time (LeadArc does this automatically)
- Track conversion by source in the Marketing Analytics dashboard
- Kill the sources that don't convert